Website Marketing

It's no longer considered "Web Marketing"... It's just Marketing.  And if you're not on top of it, you're behind the curve... and falling fast.

Most likely, your web marketing strategy plays less of a supporting role in your overall marketing plan than it once did and is becoming more and more critical to your company's success.

With the marketing landscape shifting so dramatically, the fact is, a solid search engine marketing company is practically required if you want to stay afloat in the online world.

Fortunately, I've been keeping pace with the phenomenal growth of search marketing, email marketing services and search engine optimization to name a few of the many Internet Marketing strategies I routinely leverage for my clients.

These strategies all have but one aim:
to draw in more prospects for your product or service.

Our varied and extensive expertise in ALL areas of traditional marketing as well as online marketing come into play as I identify your target audience, then devise a creatively strategic way to make contact.

But it doesn't end there!

I take a special approach in that I don't JUST build your site and leave, but I also manage your site so when the visitors DO come as a result of my marketing efforts, their visit is as rich and informative as possible while I take every opportunity to turn strangers into friends and friends into customers.

The Methods I Use to Deliver Results:


SEARCH ENGINE OPTIMIZATION

We're on the First page of Google, Yahoo! and Bing!!!
That's right. Utilizing a proven strategy honed over years of specializing in this elusive element of internet marketing, I've demonstrated time and time again that I can take a site from oblivion to the top. It takes a little time, but once the traffic starts rolling in the effectiveness and "value" of a proven search engine optimization strategy far outweighs the effect of pay-per-click. In other words, to try and achieve the same penetration with PPC will cost a small fortune in comparison.

Check out several companies
for whom I've "brought in the traffic"
.


 

DIRECTORY MARKETING

Incoming Links are Very Important!

That's why I put forth the effort needed in order to secure these types of links as they help boost a site's Page Rank which in turn helps to get higher SEO rankings.

Here is a short list of a few clients for whom I've secured numerous directory listings:

  • Hoehn Motors:
    1 | 2 | 3 | 4
  • Bob Gail Event Planning:
    1 | 2 | 3 | 4 | 5
  • Handle With Care Packaging Store:
    1 | 2 | 3 | 4
  • Dr. Eric Johnson, DDS:
    1 | 2
  • Rollem:
    1 | 2 | 3 | 4 | 5
  • CreativePlay4Less.com:
    1 | 2 | 3 |
  • WlanMall.com:
    1 | 2 | 3 | 4

EMAIL MARKETING


60% of All Online Sales are the Result of Merchant "Reach Out" Marketing

A real eye-opener of a statistic, right?

I know the true value of "relationship marketing" and I know how to cultivate such customers. Have a look at any of the EMail Blast samples I've designed and you'll quickly see that I have what it takes to market your product/service.

Click here for details on Email Marketing services offered.

 

click for blowups



 

PRESS RELEASE MARKETING

The power of a quality Press Release cannot be undersold. In terms of informing the public at large, to generating top quality back-links. Back-links are considered valuable by Google because they represent a genuine vote for a site as they are voluntarily added.

Further, press release sites are far more likely to retain the back-link for years are they will most definitely archive their data in such as way as to remain available online, hence a quality, long-standing back-link is the result.

I understand how to craft a Press Release to be as effective as possible in terms of links, keyphrases, and of course actual content.

Here are a several press releases I've created for my clients:

Let me set up a press release marketing campaign for your website.

 

BLOG MARKETING

I realized soon after I began building websites in 1995 that promoting one's website is the most critical aspect to having a website.

That's why I was quick to urge my clients onto the blogoshpere. The value of a quality blog cannot be underestimated. It says to your customers that you have something valuable to offer, and it says to Google "I'm over here! Help me tell the world about our products!"

A couple of the many Blogs Ive set up for our clients over the last several years:

  • MarkeTrainer
       — Online Sales Training - BLOG
  • Dr. Eric Johnson
       — San Clemente Dentist - BLOG
  • Steve Counts
       — Personal Injury Attorney - BLOG
  • Accuspeech Mobile
       — Software Company - BLOG


 

SOCIAL MEDIA MARKETING

We're social creatures and the web is now a social place!

I do everything I can to help our clients to success, and a good part of that is knowing how and when to use the various internet marketing technologies available in the right measure. My approach to Social Media marketing is no different.

I've developed what I like to call "Social Marketing Lite". This allows my clients to become involved in the marketing angle of social media without investing huge blocks of time or vast resources.

What has proven to be a successful social media strategy in the past for my clients is to "re-package" or "re-purpose" content for social media channels. For example: I'll take a topic for the month and write a Web page; a Press Release; an Email Blast; a weekly Blog post on the topic, several tweets, and finally a few Facebook posts per week. I have a social media contact for each account who is intimate with the nature of the client's business who monitors these social channels daily and responds as needed. If there is a question they cannot answer they are in contact with the client who can.


 

Take a moment to review my case studies by clicking on the tabs to the above right for details, then contact me to help promote your site to the fullest.