Web Site Management Services

 

  
Building a Web Site is one thing. Then what?  Once it's done it should be maintained and fine-tuned to achieve a well-stated Internet Marketing objective.

We provide a comprehensive Web Site Management service to help you reap the benefits of your site.

Are you ready to set up an Ecommerce Web Site to fully exploit the awesome power of Internet marketing? We have tons of experience in Ecommerce Web Site Design with several stores we've built which you can check out here.

We pride ourselves on Web Site Management reliability and have the satisfied clients to prove it! We are with you long after the site goes live to be sure that your site somes up on the first pages of Google, Yahoo! and MSN and other search engines... and we can proove it! Have a look at some actual search engine results for some of our clients.

Wait... there's more... we also design and manage your Email Marketing campaigns.

Need help with Marketng Your Web Site but haven't a clue where to start? Contact us for a FREE Web Site Maintenance consultation/evaluation.

    
Web Site Design and Construction
Or Review...
 
Site Maintenance
Site Promotion
Site Upgrade
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STRATEGY / APPROACH          BACK TO TOP 
CAREFUL PLANNING
Extensive web design experience are put to work to define, target and accomplish your objectives.

Many of the sites we design start out with a highly detailed architectural plan we call an "organogram".
Have a look at one of these in PDF format:

FOCUSED OBJECTIVE
Highly focused interaction with the client in the preliminary stages of design to discover how best to maximize your internet presence to create a highly functional site that accurately reflects the uniqueness of your company while speaking directly to your target audience.

GETTING THE WORD OUT
Design and implement a creative website advertising campaign to suit your budget. Our experience in this area has uncovered numerous strategies to get the word out about your product and/or service, and we put our experience to work for you.

STRATEGIC MONITORING
Right from the start, a mechanism will be built into the site to track who, what, when, where and how your visitors are responding to the site and use that feedback data over time to fine-tune your site to perfection.

PEOPLE FRIENDLY
Your site will be designed so it's not only easy to use and a breeze to navigate, but a resource that people in your industry will find informative, refreshing and invaluable.

 
MAINTENANCE          BACK TO TOP 
Monthly website maintenance plans are available and can be tailored to your specific, individual requirements. We will upgrade as little or as much of your dynamic data as needed. If your site needs constant massaging, we'll put someone on it. If it needs occasional updates, we take care of that too. We tailor our services to meet the diverse needs of our clients.

The cost for maintenance varies based on your particular needs. Drop us an email — — and tell us you would like a website maintenance quote and we'll get back to you within 48 hours.

EXPECTATIONS
We first identify what it is we wish to achieve. Whether that be in terms of actual sales, better customer service through the use of online customer support, or simple page impressions. Then we go about devising a creative method by which to achieve these goals.

VERIFICATION
We'll introduce a tracking system which allows us to capture and analyze visitor information using highly sophisticated software offering online, real-time website activity statistics 24 hours a day. This data is then interpreted and can be used to measure results, track an advertising campaign's effectiveness, perfect your search engine placement, all to further improve the effectiveness of the site.

Periodic reports are generated for search engine activity and Counter Stats Activity. (click links to view samples of this data...)

For example:

  • Which pages do people most visit?
  • How did they find us?
  • How can we get better placement in the search engines?
  • How can we get free publicity for our site?
  • How do we get other sites to advertise for us?
Knowing the answers to these and other questions will help you to better understand your target audience, which in turn helps you to better serve them and turn them into repeat customers/visitors. The web offers the unique ability to offer one-to-one marketing to literally millions of customers. They're out there just waiting to be serviced. We can give you the tools to service them right.

Every company has different goals and objectives. Each must be met head-on with a creative strategy that utilizes the very latest techniques which have been demonstrated as effective.

 
SITE UPGRADE          BACK TO TOP 
Many companies have sites that are starting to show signs of age. The site, which may have served you well for the last 2 or 3 years, is now looking outdated and clumsy. It may be a "first generation" site whose layout and navigation isn't what it should be when measured against rapidly advancing "standards" that have proliferated recently. Web surfers are getting a bit more savvy and won't take the time they once did to make sense of a site that is not fine-tuned to perfection. The result is that you lose customers. We can fix that for you.

We've been called upon on several occasions to "punch up" a site and bring it up to date to today's demanding web standards. This involves anywhere from a few minor changes to full re-designs. Review initial design and re-design case studies HERE.

OBJECTIVES
The procedure in this instance goes something like this:

  1. We first meet with you to uncover what the objectives were for the site initially and to what extent have these objectives been met
  2. We then reassess the purpose of the site, re-clarify the objectives while taking into account any new ways in which the site will be called upon to serve the needs of the business
  3. We then audit the site to find ways to capitalize on its strengths and to devise ways to bolster up it's weak areas
  4. Next we propose the most expedient and cost-effective solution to customize the existing site in ways that will have it perform as required

SITE PROMOTION          BACK TO TOP 
There are numerous ways to get the word out about your site. Costs range from a few hundred to several thousand dollars. Our experience gives us the tools to creatively tailor a site promotion/advertising campaign to squeeze every bit of effectiveness out of every website advertising dollar. If advertising budget is limited, we have several costs-effective tricks up our sleeves as well. See our Site Promotion Details page.

No two sites have quite the same objectives. Some companies want their site to function as nothing more than a support tool for customers with whom they are already doing business. Others feel their site must reach out to as many people in a given demographic as possible. Still others have a product or service that can be marketed only by strict narrowcasting to specific target markets, groups, organizations or individuals. We can devise a customized plan to satisfy each of these very diverse and specific requirements and get the right people to your site.

EXPECTATIONS
We first set goals. These goals might include an increase in online sales; better customer service through the use of online customer support; or a simple increase in page impressions and/or visitors. We then go about devising a creative method by which to achieve these goals, as well as a way to gauge the effectiveness of our efforts so we may demonstrate results.

VERIFICATION
We'll introduce a tracking system which allows us to capture and analyze visitor information using highly sophisticated software offering online, real-time website activity statistics 24 hours a day. This data is then interpreted and can be used to measure results, track an advertising campaign's effectiveness, perfect your search engine placement, all to further improve the effectiveness of the site and to achieve well-defined goals.

Periodic reports are generated for search engine activity and Counter Stats Activity. (click links to view samples of this data...)

Important insight is gleaned from knowing the following:

  • Which pages do people most visit?
  • How did they find us?
  • How can we get better placement in the search engines?
  • How can we get free publicity for our site?
  • How do we get other sites to advertise for us?
Knowing the answers to these and other questions will help you to better understand your target audience, which in turn helps you to better reach them, to better serve them and turn them into repeat customers/visitors. The web provides the unique ability to offer one-to-one marketing to literally millions of customers. They're out there just waiting to be serviced. We can give you the tools to service them right.

Every company has different goals and objectives. Each must be met head-on with a creative strategy that utilizes the very latest techniques which have been demonstrated as effective.

 
E-COMMERCE SOLUTIONS          BACK TO TOP 
ShopSite is a complete solution for building and maintaining an online storefront. ShopSite gives merchants the tools they need to create and manage a virtual shopping environment.

To see samples of stores we've built, click here.

For further technical data, specific features, and pricing information on this E-commerce solution, see detail on South Coast Web, our E-Commerce Partner's site.

 
CUSTOMIZATION          BACK TO TOP 
Our experience in web design has led us to one conclusion: Everyone requires something different. Everyone's needs are unique. One company's solution is vastly different from another's. Every web site design is one of a kind. There is no "out-of-the-box" solution...nor should there be.

When beginning the design of a new site, we take a fresh look at the latest developments in currently available software delivery mechanisms. With Internet technology moving at it's current blinding pace, today's solution may be significantly different than that of six months ago, and six months from now, will again mutate. Our approach is to target the overall objective of the website, and to then seek out the most efficient, cost-effective, and most technologically viable method to achieve the stated objective. Simply put, every site we design utilizes the most widely used, easily accessible technology in use at the moment of design. In addition, emphasis is heavily placed on broad-based accessibility by the largest number of users possibleµregardless of their computing platform or choice of browser.

See Samples Of Our Work:
   Have a look at the design case studies page, or check out a listing of...

...Or  have a look at several thumbnail designs in a scrolling window to review any of our sites: 		  
Using the latest technology is one aspect of good design, however, that alone does not produce a great website. How that technology is deployed in the way of user interface is perhaps even more important. Just as each site's objective varies widely, so too does the nature of each target audience. For example, a site selling teddy bears is quite different than that of a non-profit organization's site devoted to health issues for example. Not only is the objective uniquely different, but so too is the target audience. Special attention is paid to address the unique target audience/demographic of each website we build.

Together, these two factors: currently available technology and target audience, are perhaps the two key issues that most impact the customization and uniqueness we build into every website right from the start. Special attention is placed on ease of use. Every site we design is thoroughly tested and re-tested to improve upon the user interface to make it a breeze to navigate as well as visually descriptive. In this way visitors are able maximize their time spent at the site interacting with the content, NOT the interface. This makes for entertained, informed visitors and ultimately, an effective website.

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