Social Media Localization
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Transcreation, one of the newest buzzwords in the translation industry, is now a commonly used, but commonly misunderstood term.
Transcreation involves the process of communicating meaning across languages, rather than just translating literal text. It is especially useful for the purposes of marketing and website localization.
For example, a client of ours wanted to promote a global campaign promoting the multiple uses of their product in several different languages and countries. Most of the desired languages were fairly straightforward, with the exception of certain Asian languages, such as Japanese and Korean. The name of the campaign in English did not translate well into those languages due to some verb tense issues, and thus the international team of U.S. and international-based project managers and linguists at Imani Lee altered the name of the campaign in those countries to greater reflect the intended meaning and synthesize with the overall global campaign—otherwise known as transcreation.
The services provided by Imani Lee, Inc. are efficient, reliable, and affordable for organizations of all sizes. We utilize a team approach to transcreation that includes project managers working with U.S. and international linguists located in-country to ensure that the message being delivered is accurate and consistent for the target audience. If your organization requires a thoughtful and experienced team to perform transcreation on your project, Imani Lee can help. We service projects in over 150 languages and dialects, and our specialty is in marketing international products and projects.
Please contact us today for a consultation for our transcreation services.
Download Our Brochure
FINE-TUNED FOR SEO:
Transcreation, one of the newest buzzwords in the translation industry, is now a commonly used, but commonly misunderstood term.
Transcreation involves the process of communicating meaning across languages, rather than just translating literal text. It is especially useful for the purposes of overseas marketing and website localization.
For example, a client of ours wanted to promote a global campaign promoting the multiple uses of their product in several different languages and countries. Most of the desired languages were fairly straightforward, with the exception of certain Asian languages, such as Japanese and Korean. The name of the campaign in English did not translate well into those languages due to some verb tense issues, and thus the international team of U.S. and international-based project managers and linguists at Imani Lee altered the name of the campaign in those countries to greater reflect the intended meaning and synthesize with the overall global campaign—otherwise known as transcreation.
The translation services provided by Imani Lee, Inc. are efficient, reliable, and affordable for organizations of all sizes. We utilize a team approach to transcreation that includes project managers working with U.S. and international linguists located in-country to ensure that the message being delivered is accurate and consistent for the target audience. If your organization requires a thoughtful and experienced team to perform transcreation on your project, Imani Lee can help. We service projects in over 150 languages and dialects, and our specialty is in marketing international products and projects.
Please contact us today for a consultation for our transcreation services.
Download Our Brochure
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