Hi Bob & Dan,

Now with THIS video blast, we are back fully back up to the regular/typical stats of over 100 video views.

 
-Dale

Hi Bob & Dan,

We've jumped back up to our original video blast response levels with almost 500 open and 123 click throughs and over 50 people watching the video -- though still a long way from the NEW PRODUCTS videos that have between 100 and 200 video watches, but still a lot better than the text-only blasts.

 
-Dale

Hi Bob & Dan,

Even though this was a video blast, we did NOT have as many watches as we did with the previous Two Tubes blast (24 versus 50). Methinks it is because they were sent out too close to other time-wise at a week apart. So now we know. 2 weeks is optimum space between them. We don't want to wear out our welcome ;-)

 
-Dale

Hi Bob & Dan,

We had our usual response on this blast in terms of the reglar video blast response. 50 people went to watch the video. Now way to tell if they watched it all the way through... or if they paid attention ;—) Good stuff!

 
-Dale

Hi Bob & Dan,

Once again, the video blast outperformed the text blast by almost two-to-one when considering the number of clicks throughs (218 compared to 122 for the previous text blast...). Video is better!

 
-Dale

Hi Bob & Dan,

This had one of the lowest click-throughs for a text blast. Only 122 versus the last few text blasts of 147, 134.

 
-Dale

Hi Bob & Dan,

221 people clicked to watch this video!! That's almost TWICE the next highest link ever clicked on — video or otherwise — on all the blasts we've sent. Perhaps we are gaining some credibility insofar as the value of the message??

 
-Dale

Hi Bob & Dan,

Looks like we're getting a little credibility as our OPEN RATE is staying pretty high and consistent.

Still getting well over a 2 to 1 ratio of CLICKS on the Video blasts versus the Text blasts.

 
-Dale

Hi Bob & Dan,

This was BY FAR the Best Blast we've ever had! With 396 clicks! The next closest blast click-throughs was 256 clicks with the wine barrel fire pit. Otherwise this was TEN TIMES more clicks than several other blasts!

 
-Dale

Hi Bob & Dan,

Not a bad response for a text blast. Among of the top text blast performers actually. I would say we should stick with the Friday sendouts!

 
-Dale

Hi Bob & Dan,

Could this have been the best performing blast of all?? At 693 opens (and 256 click-throughs.... compared to last blast of 30 click-throughs...), the ONLY other blast that topped it was the very first one!

Bob mentioned actual sales resulted from this! Whoppeee! That's the idea, right??

So what did we do right?? Could it be that we sent it out on the "worst day of the week" — a Friday?? Well guess what: they're ALL going out on a Friday from now on!! Or maybe because it was on the heels of a successful show attendance that folks still remembered you from being there?

I took another look at the layout as compared to other blasts and nothing significantly different. I thought MAYBE it featured the pics high up on the page, but most every other blast did so as well, so that was not a factor. Maybe it was just the product itself. Makes you think how can you design something similar that "captures" a similar look and feel. First thing I thought of was resurrecting vintage grill formats and turning them into modern firepits. LIke the original Hibachi table-top grill.... or the MAYBE an old tire and rim! If you're going for the "Bubba crowd" the tire and rim idea — as goofy as it sounds might work! Or maybe the old 55-gallon, rusty drum! Just a thought....

 
-Dale

Hi Bob & Dan,

This was the worst performer out of all four show blasts with 470 opens and a mere 30 click-throughs. I am GUESSING this is because by the time this went out on March 5th (as planned), folks were already on their way to Salt Lake City... or already there and did not follow their usual routine of checking email.

 
-Dale

Hi Bob & Dan,

This is the third out of four "show blasts", and it is the best out of all four. Maybe because it was sent on a Monday? Traditionally, Monday is supposed to be the 2nd WORST DAY for blasts -- with Friday being the worst (not counting weekends.) HOWEVER.... I think given the well above average performance of this blast (550 Opens & 134 click-throughs) we SHOULD try our next text blast on a Monday just to see what happens.

 
-Dale

Hi Bob & Dan,

Probably the best thing I can say about these "show blasts" is how they compare to each other, and then how they compare to the "regular" non-show blasts.

This being the second out of the four show blasts, it got 594 opens and 67 click throughs. A little above the average text blast, and out of the four show blasts it came in #2.

It seems STILL that the video blasts average twice the number of opens as compared to the text blasts.

 
-Dale

Hi Bob & Dan,

We're back to the "Opens Vs. Clicks" ratio of the typical text blast. In other words, the video blasts get about DOUBLE the number of clicks as well as a marginally higher open rate.

 
-Dale

Hi Bob & Dan,

This text blast after three consecutive video blasts has shown a bit of a drop-off in interest.

Our open number is still pretty high at 498, with 69 click throughs showing a little drop off as compared to 159, 112 and 159 for the last three (video) blasts, with 44 for the previous text blast.

22 people downloaded the "Helpful PDF of Freight Guidelines".

Tough to say for sure, but it seems like the video blasts generate more overall interest. We'll see how this compares on the next wave of 3/4 show blasts coming up.

 
-Dale

Hi Bob & Dan,

We had the highest open rate as compared to the last seven blasts!

Second highest number of people (89) to view the video clip!

Second highest number of click-throughs on the blast itself over the last 10 blasts (158 -- top number is 159!)

A very respectable number of click-through to a featured page on the website (13) Not the highest, but certainly up there.

Overall, nothing has had a better response than this blast except for the FIRST video blast. I think we're starting to establish our blast as something to look into on the part of the recipients. THAT'S GREAT!

 
-Dale

Hi Bob & Dan,

While the "novelty" of the video seems to have warn off, we're still enjoying the second highest number of clicks (3.9%) over the last five blasts (2.19%; 2.56%; 3.23% being the comparative lower clicks).

-Dale