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The power of a quality Press Release cannot be undersold.
In terms of informing the public at large, to generating top quality back-links. Back-links are considered valuable by Google because they represent a genuine vote for a site as they are voluntarily added.
Further, press release sites are far more likely to retain the back-link for years are they will most definitely archive their data in such as way as to remain available online, hence a quality, long-standing back-link is the result.
We understand how to craft a Press Release to be as effective as possible in terms of links, keyphrases, and of course actual content.
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